<div class="el__leafmedia el__leafmedia--sourced-paragraph" style="color: rgb(38, 38, 38); font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; font-size: 15px; background-color: rgb(254, 254, 254);"><p class="zn-body__paragraph speakable" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667;">The internet has revolutionized the workplace over the past three decades. Artificial Intelligence is now poised to do the same, and businesses that don't capitalize on the technology risk being left behind.</p></div><div class="zn-body__paragraph speakable" style="margin-bottom: 15px; font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px; color: rgb(38, 38, 38); background-color: rgb(254, 254, 254);">Global tech giants like Amazon (<span class="inlink_chart"><a href="https://money.cnn.com/quote/quote.html?symb=AMZN&source=story_quote_link" class="inlink" style="color: rgb(38, 38, 38); transition: color 0.2s ease 0s; box-shadow: rgb(0, 197, 158) 0px -1px 0px inset, rgb(0, 197, 158) 0px -1px 0px inset;">AMZN</a></span>) have been leading the charge — with algorithms powering personalized shopping recommendations and <a href="https://money.cnn.com/2017/04/26/technology/amazon-echo-look/index.html" target="_blank" style="color: rgb(38, 38, 38); transition: color 0.2s ease 0s; box-shadow: rgb(0, 197, 158) 0px -1px 0px inset, rgb(0, 197, 158) 0px -1px 0px inset;">personal stylists</a> — but businesses of all sizes are now embracing the technology for recruiting and managing their staff.</div><div class="zn-body__paragraph speakable" style="margin-bottom: 15px; font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px; color: rgb(38, 38, 38); background-color: rgb(254, 254, 254);"><h3 style="font-size: 28px; margin-top: 32px; margin-bottom: -5px; padding: 0px; font-family: "CNN Business", CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; font-weight: 800; -webkit-font-smoothing: antialiased; line-height: 40px; color: rgb(38, 38, 38); font-feature-settings: "kern"; text-rendering: optimizelegibility;">Smart recruitment</h3></div><ul class="cn cn-list-hierarchical-xs cn--idx-4 cn-zoneAdContainer" data-layout="list-hierarchical-xs" style="margin-right: 0px; margin-left: 0px; padding: 0px; list-style: none; color: rgb(38, 38, 38); font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; font-size: 15px; background-color: rgb(254, 254, 254);"></ul><div class="zn-body__paragraph" style="margin-bottom: 15px; font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px; color: rgb(38, 38, 38); background-color: rgb(254, 254, 254);">Among them is L'Oreal (<span class="inlink_chart"><a href="https://money.cnn.com/quote/quote.html?symb=LRLCF&source=story_quote_link" class="inlink" style="color: rgb(38, 38, 38); transition: color 0.2s ease 0s; box-shadow: rgb(0, 197, 158) 0px -1px 0px inset, rgb(0, 197, 158) 0px -1px 0px inset;">LRLCF</a></span>). With about a million applicants for roughly 15,000 new positions each year, the cosmetics company is using AI to<span style="font-weight: 700;"> </span>streamline hiring.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px; color: rgb(38, 38, 38); background-color: rgb(254, 254, 254);">"We really wanted to save time and focus more on quality, diversity and candidate experience. And AI solutions were — for us — the best way to go faster on these challenges," said Eva Azoulay, global vice-president of L'Oreal's human resources department.</div><div class="el__embedded el__embedded--fullwidth" style="position: relative; width: 747.429px; z-index: 0; color: rgb(38, 38, 38); font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; font-size: 15px; background-color: rgb(254, 254, 254);"><div class="el__image--fullwidth js__image--fullwidth" style="clear: both; margin-bottom: 20px; margin-top: 20px; width: 747.429px;"><img class="media__image media__image--responsive note-float-right" alt="Beauty brand L&#39;Oreal uses AI to help choose the best candidates for a job" data-src-mini="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-small-169.jpg" data-src-xsmall="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-medium-plus-169.jpg" data-src-small="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-large-169.jpg" data-src-medium="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-exlarge-169.jpg" data-src-large="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-super-169.jpg" data-src-full16x9="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-full-169.jpg" data-src-mini1x1="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-small-11.jpg" data-demand-load="loaded" data-eq-pts="mini: 0, xsmall: 221, small: 308, medium: 461, large: 781" src="https://cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-exlarge-169.jpg" data-eq-state="mini xsmall small medium" data-src="//cdn.cnn.com/cnnnext/dam/assets/190423105603-loreal-ai-exlarge-169.jpg" style="display: block; height: auto; width: 747.429px; transform: translateZ(0px); transition: opacity 0.2s ease-in-out 0s; float: right;"><div class="img__preloader"></div><div class="media__caption el__gallery_image-title" style="padding: 13px 0px 0px; -webkit-font-smoothing: antialiased; font-size: 0.93333rem; line-height: 1.5; margin: 0px; color: rgb(89, 89, 89); position: relative; border: 0px;"><div class="element-raw appearance-fullwidth">Beauty brand L'Oreal uses AI to help choose the best candidates for a job</div></div></div></div><div class="zn-body__read-all" style="color: rgb(38, 38, 38); font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; font-size: 15px; background-color: rgb(254, 254, 254);"><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">The company uses Mya, a chatbot, to save recruiters time during the first stage of the process. It handles routine queries from candidates, and checks<span style="font-weight: 700;"> </span>details such as availability and visa requirements.<span style="font-weight: 700;"></span></div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">Should candidates make it to the next round, they'll encounter Seedlink, AI software that scores applicants based on their answers to open-ended interview questions.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">These scores don't replace human judgment, said Azoulay, but they do turn up candidates who might not seem like obvious choices.<span style="font-weight: 700;"></span></div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">"We have been able to recruit profiles that we probably wouldn't have hired just on their CV. Like a tech profile for marketing, or a finance profile for sales," she said.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">Early results have been promising. For one internship program — where 12,000 people apply for about 80 spots — recruiters claim they saved 200 hours of time while hiring the most diverse group to date.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;"><h3 style="font-size: 28px; margin-top: 32px; margin-bottom: -5px; padding: 0px; font-family: "CNN Business", CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; font-weight: 800; -webkit-font-smoothing: antialiased; line-height: 40px; color: rgb(38, 38, 38); font-feature-settings: "kern"; text-rendering: optimizelegibility;">Monitoring employee activity</h3></div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">Other businesses have gone beyond recruitment and are using AI to help manage employees.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">Some UK firms have started using <a href="https://www.statustoday.com/" target="_blank" style="color: rgb(38, 38, 38); transition: color 0.2s ease 0s; box-shadow: rgb(0, 197, 158) 0px -1px 0px inset, rgb(0, 197, 158) 0px -1px 0px inset;">Isaak</a>, a system designed by the London-based company StatusToday, to track how many hours staff spend online and the number of emails they receive.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">London real estate agents JBrown have been using the algorithm-based technology since March. CEO James Brown said it helps the firm understand employees' habits<span style="font-weight: 700;"> </span>and prevent them from overworking.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">"It empowers us to remedy bottlenecks and relieve overburdened employees," he said.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;"><h3 style="font-size: 28px; margin-top: 32px; margin-bottom: -5px; padding: 0px; font-family: "CNN Business", CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; font-weight: 800; -webkit-font-smoothing: antialiased; line-height: 40px; color: rgb(38, 38, 38); font-feature-settings: "kern"; text-rendering: optimizelegibility;">Risky business?</h3></div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">AI is still a long way from reaching its full potential, and the technology comes with risks.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">Algorithms can have an unfair bias depending on their input data. For example, if an algorithm used in hiring was developed using data from a company that employed only men it might be more likely to reject women.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">This is one reason why the<a href="https://www.cnn.com/2019/04/08/tech/ai-guidelines-eu/index.html" target="_blank" style="color: rgb(38, 38, 38); transition: color 0.2s ease 0s; box-shadow: rgb(0, 197, 158) 0px -1px 0px inset, rgb(0, 197, 158) 0px -1px 0px inset;"> European Commission unveiled ethical guidelines</a> for AI this month, encouraging transparency, data protection and fairness.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">Another AI danger could be its impact on jobs through automation. McKinsey estimates AI could add $13 trillion to the global economy by 2030, with early adopters doubling their cash flow over that period. But the demand for repetitive or digitally-unskilled jobs could drop by around 10%, the consulting firm said in a <a href="https://www.mckinsey.com/featured-insights/artificial-intelligence/notes-from-the-ai-frontier-modeling-the-impact-of-ai-on-the-world-economy" target="_blank" style="color: rgb(38, 38, 38); transition: color 0.2s ease 0s; box-shadow: rgb(0, 197, 158) 0px -1px 0px inset, rgb(0, 197, 158) 0px -1px 0px inset;">2018 report</a>.</div><ul class="cn cn-list-hierarchical-xs cn--idx-25 cn-zoneAdContainer" data-layout="list-hierarchical-xs" style="margin-right: 0px; margin-left: 0px; padding: 0px; list-style: none;"></ul><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">This creates a predicament for bosses, said Anab Jain, director at the tech company Superflux.</div><div class="zn-body__paragraph" style="margin-bottom: 15px; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; margin-right: 0px;">"What if the trend that you advocate around automation actually affects you directly? What would it be like to lose your job? What are the legacies you're leaving?" she warned.</div></div><p class="zn-body__paragraph zn-body__footer" style="margin-bottom: 15px; font-family: CNN, "Helvetica Neue", Helvetica, Arial, Utkal, sans-serif; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 1.66667; color: rgb(38, 38, 38); font-style: italic; background-color: rgb(254, 254, 254);">CNN's Carla Howe, Agne Jurkenaite and Alex Sears contributed reporting.</p>